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Are You A Modern Brand?

We are an agency for brands that creates socially responsible and engaging content

 

 

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Our Core

Our business is built on key principles of norm creativity, equality and diversity. These pillars ensure we take a creative and inclusive approach to everything we do from content strategy and in-house analysis to education, influencer marketing and creative production.

Felicia Margineanu has inspired over 100,000 people to take action towards a more inclusive model of communication

Hej Boss #Metoo
Equality is the new normal

#Metoo has revealed the problem - now it is time to take action!
We help employers to work proactively with norms and values to really make a difference. Strong and equal companies depend on strong and equal individuals with integrity, self esteem and social competence. This is a modern and sustainable investment. 

We help your company be a part of the solution!

 


INSPIRATIONAL LECTURE

BY FELICIA MARGINEANU

Norms, equality, stereotypes and social media.
Stereotypes and ideals are reproduced in social media every day. What impact does this have on our mental wellness and social relations? How can we become more conscious consumers and producers of content?  


EQUALITY WORKSHOPS

Our method NORMS guides your team towards equality through norms, values and actions using inspiring examples and practical tasks. All workshops focus on your unique company values, individual values and how to convey these values at the workplace. 

MANAGEMENT
Responsibility and leadership
Company values, norm creativity, seeking perspectives, rhetoric & communication

TEAM CHAPTER 1
Responsibility and self esteem
Norms & identity, personal values, integrity, decoding social media

TEAM CHAPTER 2
Responsibility and social interaction
Norms, social competence, rhetoric & empathy, practical behaviour


Contact och booking: info@margineanu.se  +46 732 456 700

 

 

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Our Consciousness

Norm Creativity

We infuse our approach to your campaign work and photo shoots, with our norm creative expertise to merge your existing brand values with perspectives of equality and diversity for greater impact.

Analysis

We analyse your visual work according to our core values - equality and diversity - and use these insights to move your brand in a modern direction towards inclusive and responsible communication.

Strategy

Our strategies will set your brand apart with strategical and tactical choices for your norm creative photographic content


Your Opportunities

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Photography

We have a team of photographers dedicated to produce pictures and video content for your brand which are norm conscious.

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Key Opinion Leaders

We have a network of strong personal brands and the expertise to match them with the right partners. 

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Education

 

 

We offer workshops and lectures to help brands enlighten their staff in norm creative communication through imagery and content.

We will make your brand matter

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Reality Check

98% of all young people in Sweden have access to internet, and according to IIS, girls are much more active in social media than guys.
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According to MUCF report on youth mental health young people form their identities, to a great extent, based on interactions in digital social channels.
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Girls and young women are pressured to focus on their performance and fixate on their appearance by comparing themselves to pictures that they have never learned to interpret or understand from a norm-critical and equal perspective.
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There is an increase in mental illness as a whole. Studies show that young girls are highly affected by imagery they see in advertising and this has a contributing role in their mental health.
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We believe the right form of advertising can have a positive impact on how young people perceive themselves.
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We see a great gap in age and gender between the advertisement producers and the advertisement consumers. Our mission is to bridge this gap! We want to create a style of communication which is more socially responsible and positive for people to experience.

 

Are you a modern brand?
If YES - equality, diversity and exploring new ideas through norm creativity is part of your brand story.
If NO - we can take you there!

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Us

 

 

Felicia

Norm Creative Expert

 

 

Ann

Agency Director

 

 

Tania

Head of Production

 
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Ellinor

in house photographer

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Janine

Candidate of Academy

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Hanaan

Canditate of Academy

 
 

Connect

 

Ann Kjellgren Agency Director
ann@margineanu.se